The SEO Dilemma

Corigan is here to solve the SEO Dilemma.

In the 2020 SEO Platform Forrester Wave report, researchers found that “no single SEO platform currently meets most of marketer’s needs’”. It was clear that SEO was becoming harder and more complex as a result of the scale and speed of change of Google’s algorithm updates. To make matters worse, most of the tools in the market weren’t up to the job. 

So, where are the modern, comprehensive SEO tools? 

The average SEO uses 3 tools and mostly for reporting. The market has lacked a sophisticated SEO tool – until now! 

The Challenges

1. There is a lack of reliable keyword data. Many SEO tools rely on third party suppliers of keyword data. The more middlemen, the further away you are from the truth. Clients often end up using multiple tools with conflicting data sets and become detached from valuable first party data. Marketers need more robust keyword data and insights. 
2. There is no comprehensive tool. There are many stakeholders involved in the SEO workflow. In the past, no one tool has served all their needs. Technical and content SEOs should be able to use one toolbox that enables them to fulfill various functions. 
3. SEO platforms have a limited focus. Many want to be able to expand beyond organic search. Marketing leaders need aggregated and enriched insights across search channels. SEO platforms should expand their use cases to paid search and beyond.